Courtesy ZOEtee’s, inset: Soul Brother/Film
She may know how to wow us with a show-stopping premiere-style wardrobe of sky-high heels and body-skimming minidresses, but off the red carpet, Gwyneth Paltrow favors a more laidback approach. That might be why for her first foray into fashion design, the actress is collaborating with Parisian jersey label, ZOEtee’s for the capsule collection appropriately called ZOEtee’s LOVES Gwyneth Paltrow, which we first told you in March. And your wait is almost over to buy from the seven-piece line of easy-to-wear basics, which will launch exclusively at matchesfashion.com on Monday, August 24th. The collection features elegant, monochromatic day-to-evening jersey dresses, mesh studded vests, slouchy jumpsuits, cotton leggings and easy to wear blazers that mix masculine fabrics with a ’70s glam-rock feel in fabrics such as recycled cottons and cashmere blends with prices starting around $165. Although she doesn’t have a lot of design experience behind her, the actress was a natural fit for the label. “Gwyneth knows how to mix basics and give jersey an edge,” says Laure Pariente, Creative Director of ZOEtee’s. And perhaps taking a cue from her activist husband, Coldplay singer Chris Martin, all proceeds from sales go to Kids Company, one of Paltrow’s favorite charities.